No time like now, the Chinese people on the survival of the air so fear. March 2011, Fukushima nuclear spill the outbreak, the Chinese people worry about breathing the air mixed with the radioactive element, "the concept of air purification" by the unprecedented attention.
People on the "concept of air purification" of attention, can accelerate the air purifier industry? China Interior Decoration Association, vice president of Song Guangsheng answer is: "2011 is the industry's development of a new beginning."
Sunrise industry to better market
According to Song Guangsheng, at present, global annual sales of air purifiers more than 10 million units, the largest market in North America. European and Asian markets have annual sales of more than 3 million units, of which about 100 million units in the Chinese market. From the penetration point of view, the air purifier in the U.S. household penetration rate of 27%, 17% in Japan, in China, less than 0.1%. Beijing, home air purifier for the country's highest penetration rate reached 16.2%.
Air purifier industry is a sunrise industry in China, has great potential. With the Chinese people to enhance awareness of environmental protection, decoration pollution by many people attach importance to the domestic market, the rapid growth of air purifiers. Song Guangsheng data provided by the "Eleventh Five-Year" period, China indoor environmental industry average profit margin of 28%, air purifier sales at an annual growth rate of 27%.
"Air purifier industry has become a new investment hot spot." Song Guangsheng said.
March 2011, Sharp brought "Plasmacluster" air purifiers first foray into the Chinese market, and that he would focus on the Chinese market.
According to reports, the Sharp air purifier sales showing year by year. Shanghai Sharp Electronics Co., Ltd. The first factory Section Chief Sun Yazhen said: "The Sharp air purifiers in 2007 global sales for more than 40 million units in 2010, has exceeded 100 million units in 2011 Sharp's sales forecast of 130 million units."
In 2010, the company declared a Daikin air purifier industry. "Daikin in China in 2010 launched a series of only 3,000 yuan in the air purifier, but good sales, sales reached 27,000 units in 2011, Daikin to increase investment, has introduced a new wet-type products, expected sales will increase significantly. "Daikin Air Conditioner advance Minister Wang Weibin told reporters.
2010 Shanghai World Expo will make lofty air purifier in the industry quickly "jump the red." According to Air Products Co., Ltd. Beijing Broad Services Service Engineer Baiyang introduced two years 2009,2010, Broad Air Purifier Beijing market sales of 1.8 million units. In 2010, ambitious air purifier in the export ratio of 3:2. "This year's New Year's Day, great air purifier sales increased substantially, from the current momentum can be seen, in 2011 the domestic market is much better than the previous two years."
August 2010, announced its entry into direct selling company Amway household appliances industry, high-profile launch of the first appliance is the air purifier, and invited celebrities as spokespersons.
Handan Perry Electric Co., Ltd. is an old military enterprises, formerly of the Perry Institute was established in 1966. Since then, Perry has been the production of military air purifier. 2008, Perry part of the air purifier by the military to civilian use. According to Minister Xu Yufeng the company's market introduction in 2010, Perry air purifier sales doubled over 2009. 2011 Perry will focus on marketing the domestic market in 2011 based on 2010 sales to double. "The current air purifier in China is still in early stages of development, increasing market demand for growth, business opportunities will be increased."
In 2010, domestic air purifier market growth, exports are decreasing slightly.
February 21, 2011, China Household Electrical Appliances Association, China Interior Decoration Association jointly held a professional indoor air purifier preparatory committee. Xu Dongsheng, China Household Electrical Appliances Association Secretary-General expressed the hope to improve the industry through professional standards committee, to solve industry problems. By associations, enterprises work together to reach a consensus among enterprises, to provide consumers with high-quality air purifier.
Song Guangsheng told reporters recently, State Administration of Quality Supervision, Inspection and Quarantine will together with the China Indoor Decoration Association, the domestic market for air purifiers carry out random checks and hope the air purifier industry standard inspection order.
